Doug Arnold Doug Arnold

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Harvard Pilgrim Health Care

Collateral Materials

This project was to brand out-of-home pieces. My responsibilities were:

  1. Create templates for the size of the media
  2. Import the artwork for main visual and background
  3. Set type and place individual CVS nameplates
  4. Build press-ready mechanicals.
Doug Arnold – Production: HPHC

CVS

Out-of-home

This project was to brand different sizes of media. My responsibilities were:

  1. Create templates for the size of the media
  2. Adapt logotypes for specific pieces
  3. Import the artwork for main visual
  4. Set type and proof
  5. Build press-ready mechanicals

Thermo Electron Corporation

Brand Identity

This was the branding assignment from the client: make all of the separate divisions under the Thermo name look like they belong to the same parent company. My responsibilities were:

  1. Download all the image files from all the different divisions and resample them for use in production mechanicals
  2. Create templates for common sizes of print ads
  3. Create brand guidelines for the project specifying fonts, leading, logo usage and color palette
  4. Build press-ready mechanicals
Doug Arnold – Production: Thermo Electron Corporation

Process Pipeline Services

Self-Mailer, Tradeshow Folder

I worked with Darren Bult, Art Director for this freelance assignment. These were the specs given and I built the mechanicals:

Brochure

5/5 27″ x 6″ self-mailer, 27″ x 6″ White 8.0pt Kromekoteplus C2S Cvr Litho, folded to 9″ x 6″ printed 5 colors front in 4 color process & PMS 485 ink

Tradeshow Folder

6/6 19.5″ x 16.25″ Pocket Folder, 19.5″ x 16.25″ White 14.0pt Kromekoteplus C1S Coated Front, folded to 9 x 12, printed 5 colors front in 4 color process, PMS 485 & OGAC ink, 5 colors back in 4 color process, PMS 485 & OGAC ink — Score, Die Cut & Glue (2) 4.25″ Pockets

Doug Arnold – Production: Process Pipeline Services

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